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A dermatologist line that you'll find in mass.
October 24, 2008
By: TOM BRANNA
Editor
Enough’s enough. Procter & Gamble executives watched dermatologist-inspired brands cut into its Olay franchise for years. But now, the company is fighting back in a big way. P&G will introduce Olay Professional Pro-X, which it bills as a professional skin care line for mass market. The line will begin rolling out just after Christmas, with a full rollout planned for January. The pricey line, which includes a $62 starter kit, is unlike anything P&G has done before. On...
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